Samantha Cooper – Public Relations
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SS20: 5 Designers Who Embraced Diversity This NYFW

9/29/2019

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For much of the history of contemporary fashion, there has only been one definition of beauty: young, white, able-bodied and size zero. But as someone who wants to build their future in the world of fashion communications, the SS20 runway at New York Fashion Week reinforced my faith in an inclusivity revolution that the fashion industry desperately needs and seems finally ready to welcome. Here are five designers whose SS20 collections made me proud and excited for the future of high fashion: 
1. Kate Spade
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Source: Vogue
Creative director Nicola Glass wanted every customer to see themselves on the Kate Spade runway this season. In a show honoring the brand's late founder, models of all races and body types walked, in addition to featuring a push for diversity that few designers have explored: age. The star of the show was the "Accidental Icon" herself, Lyn Slater. While Slater is 66 years-old, she is very vocal about not being defined by her age. Her blog speaks to women who are intelligent, curious and compassionate, characteristics that should be given much more value than the superficial beauty standards commonly touted by fashion. 
​2. Chromat
For the last ten years, Chromat has made swim and activewear for the future. Founder Becca McCharen-Tran celebrated the anniversary of her brand with updated classics and modern designs, all of which were showcased on one of the most diverse groups of models in New York. Chromat was one of the first lines to highlight inclusivity in their mission statement, and they have certainly honored their commitment to it. 
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Source: Vogue
​3. TommyxZendaya
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Source: Harper's Bazaar
Actress and Gen Z style icon Zendaya brings a youthful flare to Tommy Hilfiger's classic American designs in the pair's second collaboration. Zendaya has been known to speak up for diversity, especially on behalf of the African-American community, and this show was no different. In addition to nods like hosting the show in Harlem, the runway boasted models of all ages, races and religions. Among them was plus-sized model Ashley Graham, proudly displaying her baby bump.
4. Christian Siriano
Christian Siriano is no stranger to diversity. He designs for all types of women, especially those ignored by other designers, from the runway to the red carpet. This season's show featured a diverse cast as well as highlighted portraits of inclusive icons like Laverne Cox and Lady Gaga. A culmination of popular culture, art and couture, Siriano's Spring 2020 collection is a testament to making inclusivity a fashion standard. 
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Source: Vogue
5. Savage X Fenty
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Source: Vogue
Victoria's Secret is dead, and Robyn Rihanna Fenty took the final shot. Rihanna vowed that "every woman deserves to feel sexy," and every kind of woman was represented in her runway spectacular. Setting a new standard for inclusion in lingerie and the fashion industry as a whole, Rihanna gave music and fashion fans a new understanding of runway. The future is Rihanna's, and we're all just living in it. 
2020 is the start of a new golden age of fashion, but there is still so much room to grow. As fashion month comes to a close, we've seen some of the most inclusive runways yet, but some of the giants remain hesitant to stray from their long-standing ideals. As Gen Z reaches the workforce, it will be our responsibility to keep the momentum strong within the fashion industry.

What do you think will be the next movement to hit fashion? Who do you want to see embrace diversity with their next collection? Share your thoughts below!
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The Future of PR, According to Diversity Experts

9/24/2019

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Andy Checo of Havas Formula (left) and Sabrina Macias of DraftKings (middle) talking with Michael Meath (right), interim chair of the public relations department at the S.I. Newhouse School of Public Communications.
“Diversity” is no longer just a buzzword. According to Andy Checo of Havas Formula and Sabrina Macias of DraftKings, diversity only works if it’s authentic, coming from a place of care and curiosity, not just checking demographic boxes. In a panel hosted by the S.I. Newhouse School of Public Communications entitled “An Industry Evolution: Public Relations in a Diverse and Inclusive Landscape,” Checo and Macias outlined what they expect and hope to see in the future of public relations as an industry. Intertwined with anecdotes and advice, here are the key messages they shared with the next generation of public relations practitioners:

1. Gen Z is raising diversity from a conversation to an integral business practice. 

Defining themselves by their work ethic and accomplishments, the open minds of Gen Z are demanding diversity and inclusion of their employers. As the president of the Hispanic Public Relations Association, Checo stressed that the future of diversity will be focused on filling rooms with people from as many different walks of life as possible, bringing together groups of communicators that are skilled in speaking to various types of audiences. 

2. Brands say something when they don’t say anything.

Consumers respect a brand that is willing to take a strong stance on a pertinent cultural issue, as long as it is authentic to the mission of the company. Sometimes, staying too quiet makes a brand look out-of-touch or even apathetic. Public relations professionals should evaluate what their audience is looking for and what issues resonate with both parties. 

3. The lines are blurring between paid, earned and shared media.

As influencer marketing has blown up, it is not as easy to classify media. That being said, paid partnerships represent some of the most effective campaigns of the last few years. With the rise of sponsored posts and advertorials, it is up to practitioners to find a balance that still feels honest to consumers. 

4. Thoughtfulness and empathy should not be ignored.

PR and writing skills can be taught, but passion and eagerness cannot. Practitioners have to dig deeper to really connect with the audiences they are trying to reach, not just talk at them. Macias shared that she feels a responsibility to push the PR industry to be more nuanced, taking the time to evaluate what culture means to different people. 

5. Storytelling is king.

Before any other title, PR practitioners are storytellers. They should assume that role with strength, when it comes to communicating with both clients and key publics. Every brand has a story, and it’s public relations that keeps that story relevant and engaging. 

In order to create environments that encourage inclusion, Checo and Macias hope that education will foster a pipeline that turns diverse students into diverse public relations practitioners. As the future of the PR industry, it is the students of Newhouse and beyond that will hopefully make their vision a reality. It is through conversations with leaders like those offered by Newhouse Speaks that students can discover issues in their industry that they are passionate about and can be successful in making real change.
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