I am a proud student of the S.I. Newhouse School of Public Communications at Syracuse University. I am pursuing a degree in public relations, as well as a minor in retail management and a concentration in fashion and beauty communications. Following my graduation in May 2021, I am seeking a fashion and lifestyle public relations role in the New York City area.
I love fashion, writing, art and travel and how each brings people together. I believe public relations also has this ability, making it the perfect forum for me to connect my interests.
I am passionate about using the storytelling power of public relations to create campaigns, events and experiences that highlight figures making positive change in the fashion industry. This collection encompasses how that passion has manifested in the beginning of my public relations career.
Code of Ethics
The following statements represent the ethical values by which I vow to conduct my role as a public relations professional. I plan to use this code as a foundation for my career as I exercise my commitment to ethical and professional practices.
Integrity: I will hold myself to high moral standards and carry those values into my professional environment.
Empathy: I will be compassionate toward clients and colleagues alike with a commitment to educating myself on the issues that impact them.
Honesty: I will always tell the truth and work to increase transparency when communicating with publics.
Advocacy: I will serve as an advocate for the entities I represent and work to further their messages to the best of my ability.
Respect: I will treat others the way I wish to be treated, value the ideas of others and take responsibility for my actions.
Diversity & Inclusion
Everyone should be valued for their work and ideas regardless of their sex, gender identity, race, ethnicity, age, ability or education. I believe that all people deserve respect and access to equal opportunities, and I aim to include and encourage diverse perspectives through my work.
Bringing It All Together ...
In the age of the 24-hour news cycle and the never-ending content stream of social media, commitment to ethics, diversity and inclusion are essential to effective public relations practices. Successful PR uses storytelling to create impactful, emotional connections, and that requires an interest in what makes humans human. As an industry, public relations can only benefit from ethical behavior and diverse perspectives, and I hope to further those during my tenure as a communicator.
"Sam is one of those individuals who just gets stuff done. In working with her over the last few years, in both the classroom and as an advisor to PRSSA and her leadership roles, I've been continually impressed daily by her relentless spirit to accomplish more and bring excellence to those around her. She's a dynamic leader and a talented creator. Simply put, she makes those around her better."
– Brad Horn, Professor of Practice at the S.I. Newhouse School of Public Communications at Syracuse University
"I truly cannot say enough kind things about Samantha Cooper on both a professional and personal level. She is extremely detail-oriented, self-motivated, driven and thorough in her work. When hiring someone, you hope that this person will be able to seamlessly step in to fill your shoes as if they were an extension of you, and this is what I was fortunate to find in Samantha. On a personal level, Samantha was an absolute pleasure to be around, and I was excited to work with her each week. I would highly recommend her to any organization looking for a go-getter ready to meet any challenge, time and time again."
– Becky Mariano, CEO & Founder of Mariano Media
"Sam is focused on making the most of her time on campus by leveraging opportunities in a way that benefits not only her academic and professional attainment, but that inspires others and enhances the experience for her peers. Her contributions in class, at Newhouse, within the University and through her pre-professional work are numerous and clearly demonstrate a desire to achieve and innovate personally and professionally. It is clear to me that she is a natural leader among her peers and her potential knows no bounds"
– Dr. Kelly Gaggin, Assistant Teaching Professor at the S.I. Newhouse School of Public Communications at Syracuse University