Samantha Cooper – Public Relations
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Research


360PR+

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Research completed as part of a summer internship program at 360PR+, an independent public relations and digital media agency servicing consumer lifestyle brands.
Participated in a comprehensive research project alongside four other interns, diving deep into the best ways to engage Gen Z through marketing and public relations. The report includes audience profiles, three case studies and a media list of relevant contacts, in addition to insight on Gen Z's media consumption, digital behavior, design preferences and relevant social issues. 
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Summary
Full Report

Clear  Path  For Veterans

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Research conducted as part of a Public Relations Research course at the S.I. Newhouse School of Public Communications on behalf of Clear Path for Veterans, a nonprofit organization in Central New York that provides resources and support for veterans. This research focuses on engaging a young veteran population through events. 
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Fashionable  Sustainability 

From the challenge of transforming a men's white button down shirt into an outfit ready for the Met Gala, the report outlines the ecological and artistic journey of the look's materials. Project from an elective course as part of the Fashion & Beauty Communications Milestone at the S.I. Newhouse School of Public Communications.
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  • Home
  • About
  • Resume
  • Portfolio
    • Writing
    • Research
    • Campaigns
    • Leadership
    • Digital
    • Design
  • Blog
  • Contact